It's been an unprecedented year for restaurants.
Even through profound uncertainty, the restaurant community has unified and persevered. BentoBox has seen, first hand, new trends emerge. Through the lens of our 6,000+ restaurant partners, here is how the industry has evolved in this unparalleled year.
Trend#2
Diner Support for the Restaurant Industry
Diners rallied behind restaurants and their staff and supported them with donations, gift cards, tickets towards online classes and merch purchases.
$363,180.97
COVID-19 direct donations from diners [on BentoBox websites]
Top 5 items sold that show restaurant support
This Bud's from #11 T-shirt
2020 T-Shirt Pre-Order
Pay it Forward
Staff GoFundMe Donation
Doodle Mug
91,271Total of gift cards sold | $10,000Highest gift card amount |
Trend#3
Rise of Ghost Kitchens
COVID-19 expedited the rise of ghost kitchens, virtual restaurants and pop-ups as a low-risk way to test new concepts and locations.
Rise of Ghost Kitchens
COVID-19 expedited the rise of ghost kitchens, virtual restaurants and pop-ups as a low-risk way to test new concepts and locations.
60x
YoY increase in ghost kitchens
California
State with the most ghost kitchens
Top 3 ghost kitchen cuisines
1. Chicken
2. Barbecue
3. Mexican
Trend#4
Birth of the At-Home Meal Kit
Restaurants got creative and found ways to deliver the on-premise dining experience into the homes of their guests.
Birth of the At-Home Meal Kit
Restaurants got creative and found ways to deliver the on-premise dining experience into the homes of their guests.
13x
YoY Increase in meal kits sold
Top 5 meal kits
ICHIRAN Ramen Kit
Lobster Roll Kit
Bagel Kits
Tuna Tartare Kit
STAY@HOME Cupcake Kit
Top 5 meal kit types
Tacos
Pasta
Margarita
Pizza
Cookies
Trend#5
Restaurants Standing Up for Cultural and Social Change
Restaurants fed frontline workers and took action in their communities for a better tomorrow through social justice, economic and political activism.
Restaurants Standing Up for Cultural and Social Change
Restaurants fed frontline workers and took action in their communities for a better tomorrow through social justice, economic and political activism.